Watch the 7-minute video below to see the exact playbook
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“Rodney Phillips” - VP Sales @ CloudFit Software
CLIENTS INCLUDE / FEATURED IN
We conduct 40-50 strategic podcast interviews with your ideal customers, extract deep market intelligence from those conversations, and transform it into a complete business development playbook that consistently generates 5-10% response rates.
You get:
1. Direct access to 40-50 decision makers in your exact target market
2. A data-driven BD playbook built from real buyer intelligence (not theories)
3. Complete infrastructure that saves you $47,000+ in technology costs
4. Your team trained to run everything independently
5. You own it all forever—no recurring fees, no dependencies
Timeline: 4 months to complete transformation.
Right now, your business development is built on assumptions:
1. What you think customers want
2. Messages that should resonate
3. Campaigns that might work
The result? 1.2% response rates. Long sales cycles. Lost deals to competitors who "get it."
The real problem isn't your team or your tactics. It's that you're guessing while your competitors have intelligence.
Every month without real market intelligence costs you:
1. 10-15 winnable deals
2. Millions in pipeline & deals
3. Market share you'll never recover
4. No increase in enterprise value
We interview 40-50 of your ideal customers on your company's podcast. They think they're sharing expertise. You're gathering intelligence.
From each 40-minute conversation, we extract:
1. How they actually describe their problems
2. What triggers them to evaluate solutions
3. Their real objections (not what you assumed)
4. The exact language that resonates
5. Who's involved in decisions and when
We transform 40 hours of interviews into:
1. 5-20 proven outbound campaigns
2. LinkedIn, email & Phone sequences
3. Intent signals that indicate buying readiness
4. Content that builds trust and accelerates deals
5. Sales Enablement Resources
6. Referrals from building your network through the podcast interviews
7. Lead Magents that increase conversions & build trust
8. Nurture sequences that turn warm leads into millions of dollars.
We transfer everything to your team through hands-on training, not theory.
Working Sessions Until Mastety:
1. Build real campaigns together
2. Master the interview-to-pipeline process
3. Learn to extract intelligence and convert it to messages that work
4. Run multi-channel campaigns at scale
5. Optimize based on data from your actual market
The Mastery Test: By month 5, your team independently generates a pipeline on demand within the chosen segment.
Spray and Pray Outbound Send 10,000 generic emails, hoping 1% respond
Best Practice Templates Using the same scripts your competitors bought from the same guru
Guessing What Resonates A/B testing subject lines for months to gain 0.2% improvement
Cold Calling Strangers Your SDRs getting hung up on 97 times before one conversation
Hope Marketing Creating content and "hoping" the right people find it
Burning Through SDRs Hiring, training, and losing reps every 6-9 months when they burn out
Paying for Endless Technology or Agencies $5,000+/month on tools that promise better results but deliver the same
Buying "Intent Data" Spending thousands on signals that 500 other companies also bought
Step 1: Conduct 40-50 Strategic Interviews Extract deep market intelligence from decision makers who'd never take your sales call
Step 2: Convert 30% Directly to Sales Calls Every podcast guest becomes a warm relationship—no cold outreach needed
Step 3: Create 250-600 Strategic Content Pieces Turn every interview into clips, articles, and lead magnets that demonstrate expertise
Step 4: Launch Surgical Precision Outreach Send 3,000 intelligence-based messages using your buyers' exact words—get 5-10% responses because you already know what resonates from 40 hours of conversations
Step 5: Scale Through Intent Signals & Authority Identify companies showing buying signals, nurture with podcast insights, leverage your newfound authority to close 3-5x more deals—then scale what's proven to work
Step 6: Double down by rinsing and repeating into different market segments
Time commitment: 2-3 hours per week for recording. We handle everything else—booking, production, distribution, intelligence extraction. Most CEOs spend more time in unproductive sales calls.
You're right. Regular podcasts don't. But this isn't a podcast—it's intelligence gathering that happens to create content. The podcast is just the mechanism. The ROI comes from the playbook.
They gave you templates. We give you intelligence from your actual buyers. It's the difference between a map drawn by someone who visited once versus someone who lives there.
You own everything: The playbook, the infrastructure, the relationships, the content. Your team is fully trained. Most clients perform better after we leave because the system keeps improving with use.
Compared to what?
Market research firms: $50,000-100,000
Building this infrastructure: $47,000/year
Developing a playbook: $30,000+
Opportunity cost of guessing: $2M+
This pays for itself in 1-3 deals.
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